(Reasons for and value of alliterating) There are at least three important reasons for alliterating which gives alliteration of sermons a significant value. They are as follows: Alliteration of the sermon will help the listener to tune in to your sermon much better than to a rambling bunch of words that requires the listener to do extra work to know what you are talking about. We preachers should do the work, not the listener. A listener of your sermon is much more likely to have